Phoenix Ediger Sundecks
Weather Resisting Decking
- Client
- Phoenix Ediger Sundecks
- Since
- 2008
- Engagement
- Contract
- Role
- Logo Design, Web Design, Print work, Some Photography
The brief
Where it started
Phoenix Ediger Sundecks is a Langley-based decking company with more than 30 years of experience. My work with Phoenix Ediger began nearly 18 years ago with updates to their existing website and soon expanded into a complete brand refresh, including a redesigned logo and a new website. That first site served the company for approximately five years before we developed the current website and evolved the brand further. Over the years, our work together has expanded to include photography, drone video, printed forms, signage, and ongoing marketing materials—creating a consistent visual presence across both digital and physical touchpoints.
My approach with Phoenix Ediger Sundecks has been to emphasize the qualities that set them apart: their approachable, client-focused service, commitment to quality, and attention to detail. The brand and marketing have also been designed to communicate the depth of their experience and the range of services they offer—showing that they provide more than just a finished deck. They help guide clients through the process, recommend thoughtful options and enhancements, and create an experience built around trust, craftsmanship, and a strong client relationship.
The approach
How I tackled it
The work
What I made
The outcome
How it landed
Phoenix Ediger Sundecks continues to maintain a strong project schedule, completing work throughout the Lower Mainland—from Vancouver to Chilliwack.
Their reputation has been built not only on the quality of their finished projects, but also on how they stand behind their work. When issues arise, they respond and work to make things right.
The team has been very positive about the evolution of the brand and the reach of their marketing. Over time, the combination of consistent branding, a strong web presence, photography, video, and supporting marketing materials has helped reinforce their reputation and keep Phoenix Ediger visible in a competitive market.
