Natural Pet Science
Healthy, yummy
- Client
- Natural Pet Science
- Since
- 2017
- Engagement
- 2017
- Role
- Senior Creative Director
The brief
Where it started
In 2017 the CEO of East West Science brought me on as Senior Creative Director and Designer. Over the next few years we built out a range of products, and Natural Pet Science was one I'm still proud of – a line of CBD products for pets. The whole idea sat on the line between whimsy and science: real formulation, delivered with a wink. The names said it all – Slim'Dog, Calm'Cat – and every package was made as distinct as the product inside it.
Each product was aimed at a different kind of pet, so I let the pet do the talking. The packaging spoke in the animal's own voice, asking for exactly what it wanted – the calm, the energy, the treat. That single move gave the whole line its personality: playful, direct, and a little cheeky, carried consistently from the packaging through the wider marketing.
The approach
How I tackled it
The work
What I made
The outcome
How it landed
It landed well – the look drew a strong response in a crowded category.
In the end the company chose to redirect its focus elsewhere, but the line stands as some of the most characterful packaging work I've done.
